Particle battery (the first one built)
A field of particles assembles into a battery outline, scatters from the cursor, and disassembles as you scroll past. The headline leads with "we wrote the book on smart batteries."
Open concept A →Exploded pack teardown
The pack pulls itself apart into four layers. Drag sideways to open it further, hover any layer and it tells you who makes that part — molded here, placed on our SMT line, matched and welded here, cycled before it ships.
Open concept B →Device wall
Six device categories on the right. Hover one and the headline, the pitch, and the typical pack spec all rewrite themselves for that engineer. It cycles on its own until someone takes over.
Open concept C →Live discharge curve
A working oscilloscope. Drag the load from a 0.5 A monitor to an 8 A UAV and the curve, the runtime, the cell temp, and the state-of-charge error all re-solve — against a dashed imported pack that sags early and dies first.
Open concept D →Concept B, the teardown. All four heroes are honest about who Inspired Energy is, but B is the only one that argues the thing a competitor physically cannot copy: injection molding, SMT, cell matching, and final cycle test in one building in Newberry. It takes the claim already buried three-quarters down the page and makes it the first thing a visitor touches.
Concept C is the safer conversion play if the priority is lead volume rather than differentiation. It sorts a medical buyer from a defense buyer before they scroll, and it is the cheapest of the new three to finish.
Concept D is the sharpest for engineers and the riskiest commercially, because it draws an explicit comparison against imported packs. That framing is a real decision, not an oversight, and it needs a yes before it goes anywhere public.
Concept A is the safe hold. It is already built and already working, so it costs nothing to keep. It just argues the least.